Life's A Pitch - Business Concept

Life's A Pitch: Business Concept 

WHAT IS YOUR BUSINESS IDEA?

Matchbox- a candle selling business essentially but with a sense on involvement. Customisable candles, candle workshops. A company of people. Sustainable.

HOW DID YOU COME UP WITH IT?

We wanteed a project that would involve our personal interests. Some of us liked the idea of creating something to do with inhibiting a space and creating an atmosphere, thats where the idea of candle making came from. Others liked the idea of learning a new process and being able to incorporate illustration into that.

WHAT EXCITES YOU ABOUT IT?

Learning a new process, the possibilities for the project and room for expansion. Creating something that is creative, marketable and useful too.

WHAT INDUSTRY DOES IT BELONG TOO?

Service - Because there will be an element of fire safety awareness in there.
Mostly manufacturing - selling the candles and making the candles for the public to buy.

WHAT IMPROVED FEATURES/ SERVICES DO YOU PROVIDE? SOMETHING NEW? BETTER? 

A designable candle to suit an individuals wants (size, colour, scent), involving the customer to create our own community for the product. As well as raising awareness for different issues (fire safety, earth sustainability.. bee's). Postable with birthday cards as well so they could arrive as a ready made present.

WHAT IS YOUR MARKET? WHO ARE YOUR POTENTIAL CUSTOMERS?

Our primary audience is 18-29 year olds who are on social media and more likely to see us than a higher age group.  Our audience is the people that are more likely to buy something handcrafted/something out of the mainstream. More likely to spend for a birthday, wedding, anniversary present.

Our secondary audience is 40 - 60. These people are not so reachable by social media and may not get on so well with the internet format. They are just as likely to want a candle it's just reaching them will not be as easy as the primary audience.

WHAT COMPANIES/ TYPES DO YOU THINK ARE POTENTIAL COMPETITION?

Yankee Candle is our main competitor as they are well established with the general public.
Fred Aldous/other craft companies are also competition as they offer kits to make candles and these are customisable also.
Clintons (selling candles, their own brand and others).
Internet companies.