(Two colour screen print, thought this was nice and took a picture as reference for my author work).
Today we visited Colours May Vary ahead of our exhibition (in february) for a talk with the curators.
They both said that quality was very important to selling a good piece and that if something has a good finish to it, it will sell more than something that is just as nice but been printed on a lower grade of paper. They explained that people are often buying to keep and that print is making a comeback in the illustrative/graphic design world.
When asked about pricing they said to consider:
How many hours did it take to make? How much did it cost to make?
What would you pay for your own work? Under pricing and overpricing is big in the industry and its important to consider where you are selling and who you are selling too. Presentation is key to selling work, something that sells in M+S for £12 could be sold in John Lewis for £80 with the only major difference being the way it's presented.
They explained that knowing your seller/curators was really important, Don't Presume and be coherent. How you present yourself is important, being presumptuous is not good. Always visit the space if you can and don't just think that anywhere will want to stock your work. Contact people accordingly. Collaboration is important for survival.
Whilst at colours may vary we also saw the Joan Cornella Exhibition. I enjoyed the pieces and thought that the colours were vibrant and also that the paper he used was suited to the medium.
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