Here is a screenshot of one of many emails I sent out as part of the promo team. We split the promo team up so rather than have everyone trying to do the same thing, we could get it covered faster. I opted to email clients and other creatives purely because I wanted to get an address book of people and spend some time getting to know what creatives in Leeds were like.
I tried to highlight important bits in colour that matched our promo sleeve. I did get some replies from companies, but out of 20 I think around 5 replied. This was helpful though because now I know when it comes to asking for work, Im definitely going to be sending postcards just because emails alone aren't enough to get attention in this day and age.
S u c c e s s ?
The exhibition was a success, it was very crowded (maybe.. too crowded) but our promo materials did work. Where we hadn't emailed, we had flyered (some clients had been double whammed with both) and I think this really helped. I spoke to 3 different professionals who had been walking past and wanted to know what the commotion was about, and although they weren't in our target audience of creatives or future employers, it was still nice to know we had captured general public as well. I think the promo team did really well here, our choices were all made as a team and it was fast work for 2 weeks. If I could change one thing it would have been that we sent postcards out to places with potential employers, but this is something to bear in mind especially for our final show.
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