Life's A Pitch - Marketing Strategy

Pitch is on february 1st from 1-4pm.
Be a step or 3 infront of everyone, get yourself out there.
Look into Research Delegation, what needs to happen next?

MARKETTING 

• Where are your customers? 
• What do they want? 
• "getting someone to buy something for a reason" 
• Develop a product based on a target market, supply and demand. 
• Product management
• Pricing strategy 
• Distribution 
• How can you improve the customer service? 
• Goods, services, events, experiences, personalities, places, organisations, properties, information ideas and concepts. 

THE 4 P's 
PRICE        PRODUCT    PLACE   PROMOTION 


Primary Research - Field research, going out there and testing your research, surveys using questionnaires or interviews with focus groups.

Secondary Research - Desk research, gathering existing data that has already been produced. For Example researching the internet, newspapers and company reports.

10 CONTACTS, questions!
Stockists? For Matchbox, probably Laura Ashley, John Lewis, Colours may vary, some smaller stockists.

Factual Info - Published evidence (Quantitive)

Information collected about opinions and views (Qualitative)



S.W.O.T 

Is a way we looked at analysing things this session.
Strengths
Weaknesses
Opportunities
Threats

compare yourself to the competition, what do they do better/worse? Things your competition hasn't done? Things they do that you don't? What threat do they pose to you? To your potential investors?


We then made lists ourselves about what we each thought the SWOT for our company is personally and then combined it to create a mega SWOT for the company.

MATCHBOX  SWOT 

STRENGTHS 
Big age range, can grow into a bigger range, unique- more than just a candle, luxury product - could have a higher price range, environmentally friendly (less electricity hopefully made to be recycled), New way to introduce illustration and artists into home, dedicated team.

WEAKNESSES 
Lots of cheap candles on market, don't have the facilities to make them ourselves (on a big scale) so would have to find a manufacturer, getting artists involved (initially), sourcing the materials, expensive to start up, other candle companies already have an established customer base.

OPPURTUNITIES 
pair up with the card company? flower delivery product lucrative so lots of chances to pair up with distributors, web based so not exclusive to one location (pop up stores maybe), promotion easy, help the environment.

THREAT 
Other established candle companies have a larger range and loyal customers, main problem is finding a manufacturer and distributor that we can trust.



Other notes,
presentation - formal, think about the tone of voice.
Make a script, team roles, visuals, av requirements, how will you record this?
10 mins not including questions. Rehearsed not just a on the day thing.
lots of candles in the room? ask about fire risk?