What Does Illustration Mean To You

What does Illustration mean to you

Does illustration have to have a price tag?
Can ANYTHING be an illustration?
What can an illustration DO?
Illustration is a job. 
Illustration - communication - Problem solving (triangle)




Publishing and book design 

Product - Children's storybooks
Context - Print, Waterstones 
Function - to Entertain, to narrate 

Product - Primary school educational books
Context - Print, Waterstones, School, online
Function - To educate and engage, communicate a point

Product - Womens weekly magazine
Context - Print, News agents, public waiting rooms
Function - To entertain, amuse, communicate

Product - Mens Health
Context - Print, Gyms, news agents, waiting rooms, Internet/online
Function - To inform, to entertain, to educate, to communicate

Product - Comic novels 
Context - Print, Online/internet, waterstones, special events 
Function - To entertain, to narrate, to amuse. 

Product and packaging 

Product - Stationary 
Context - retail, shops, promotional events 
Function  - To sell, to work as a functional piece of stationary, to be aesthetically pleasing, to promote a place or event. 

Product - Cereal Box 
Context - Retail, food shops. 
Function - promotional, to sell, advertise the product or other similar, as a piece of packaging, to communicate (nutritional values). 

Product - Alcohol 
Context - Retail, bars, clubs, promotional events. 
Function - To Inform (of alcohol values), to advertise (the quality of the product), to promote (a new product from that range). 

Product - Nike Shoes 
Context - Nike stores, sports retail, gym. 
Function - To promote (the brand), status symbol (to show higher class), to work as a high quality shoe (long lasting gym wear). 


Product - Tote Bags 
Context - Shops, comic con fairs, promotional events.
Function - to carry items, to promote items inside, to promote something on the outside, to persuade someone to visit that shop. 


Character and Narrative 


Product  - Video Games 
Context - On screen, promotional events, E3 convention/gaming conventions. 
Function - To interact (with the player), to challenge (their game playing abilities), To Narrate (the game plot), to entertain (the player). 


Product - Toys 
Context - Toy shops, promotional events, on tv. 
Function - To advertise ( a movie or brand.. barbie..bratz), To entertain, to educate (about social values), to engage (the child to playing learn something from it). 

Product - Mascots 
Context - promotional events, shops, football games etc. 
Function - To Narrate (what ever is going on at the location), to entertain (the customers), To interact (with the customers or crowd), to promote the brand, to inform the customer of what the product is. 

Product - Television Ads 
Context - Tv, Online/internet
Function - To narrate, to inform (of the product), To educate (on what it is), to entertain (younger audiences), To advertise/ persuade (to older audiences). 


Product - Phones Apps 
Context - Mobile phones, Ipads, Ipods. 
Function- To entertain, to educate, to advertise (if its a game of a larger brand), to engage (you to carry on playing), To Narrate (a game story). 


Retail and merchandising 


Product - Starbucks coffee
Context - starbucks coffee shops, motorway services. 
Function - being a cup of coffee, To advertise (the brand), to promote (the higher class ideology), to enjoy (the taste). 

Product -  Sports Shoes (Nike, Addidas ect)
Context - gyms, television ads, billboards, sports shops, sports magazines. 
Function - To be a shoe, to advertise the brand, to engage the customer to buy the brand, to promote (the idea of branded shoes being better than unbranded), to entertain (the user). 

Product - University Apparel 
Context - University shops, uni sites/ 
Function - to be a piece of clothing, To promote the university, to inform to others that you attend that university, to interact with others (wearing on open days), to advertise that you are proud to belong to that uni. 

Product - Band Merchandise (shirts, wristbands, posters, badges etc) 
Context - Actual concert venues, Online, In selected shops. 
Function - To Enjoy (as a fan of that group), To promote the groups social status, to inform others of your music taste, to advertise the band to others that might not have heard of them. 

Product - Computer / laptop 
Context - technology stores, schools, university, general public etc. 
Function - to work as a computer. To Advertise the brand (like macbook), to engage others, to inform others of your social economic status, to function towards your needs (notebooks for writers, travellers, PC's are for gamers or technologically advanced).